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AD MONETIZATION SUITE
AD MONETIZATION SUITE

All the tools you need for hybrid monetization at your fingertips

Tenjin’s Ad Monetization Suite provides an unparalleled set of tools for mobile publishers that choose to monetize via showing ads in their apps.

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Powering mobile publishers around the world

Collect the essential ad monetization metrics in one place

Analyze the performance of all ad monetization channels in one place. No SDK integration needed. Take advantage of all of the key metrics (such as eCPM, ad revenue) in one easy-to-use dashboard.

Optimize based on preferred ad revenue LTV calculation

Whether it’s aggregate-based, a custom calculation, or based on your impression-level revenue data, Tenjin gives you the flexibility to choose the type of ad revenue LTV you need to optimize your campaigns.

Analyze your ad revenue across all ad monetization partners

Our partner integrations are updated on a weekly basis. Don’t see your ad network in our list? Use our ‘custom channels’ option and easily set up your campaigns for networks we haven’t integrated with yet.

Get a unique ad revenue LTV calculation for free

Tenjin’s aggregate-based ad revenue LTV is the secret sauce behind getting 1 billion app downloads. Its significance has surged in the privacy-first mobile marketing world of today. Access it for free in our ROI dashboard.

Uplift campaign performance via ad revenue callbacks

Send impression-level ad revenue from your mediation provider to your preferred ad networks, enhancing campaign ROAS, retention, ARPDAU, and installs, all while minimizing management efforts.

Customer success stories

Kooapps' journey from from indie studio to major publisher with Tenjin

In this case study, we take you through the journey of Kooapps as they scale from an indie studio to a major publisher with Tenjin. Here is a summary of the results they achieved using Tenjin’s ad attribution, session-based ad revenue LTV, and DataVault:

  • 8x Revenue Growth
  • 3x LTV increase
CK Wang - Kooapps CEO Chun-Kai Wang Co-founder & CEO at Kooapps

Revenue is up 8x since we first used Tenjin a few years ago and paid UA spend is 30x so Tenjin has completely transformed our business. We love Tenjin!

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How Mexico’s Top Mobile Publisher Boosted their Portfolio LTV by 35% – A HyperBeard Case Study

HyperBeard is the largest mobile game developer and publisher in Mexico, with 210 Million+ downloads on AppStore and PlayStore. They specialize in cute casual idle games targeting a young, adult, female demographic.

  • 20% increase in ROAS
  • 35% Portfolio LTV (cross-promo) uplift
Alex Kozachenko - CEO of HyperBeard Alex Kozachenko Co-founder & CEO at HyperBeard

We love using DataVault. Historically, we were just using whatever was available on the dashboard with whatever MMP we were using. But obviously, that’s pretty limited. DataVault allows us to expand beyond the Tenjin dashboard. It’s great for creative performance tracking, and Portfolio LTV analysis.

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Ad Revenue Callbacks and ROAS campaigns increased YOMI Studio’s ARPDAU by 60% – Case Study

In this case study, we take you through the journey of YOMI Studio as they enter an unprecedented phase of hyper-growth after incorporating Tenjin’s Ad Revenue Callbacks and ROAS Campaigns. Here is a summary of what they achieved:

  • 60 hours per month of co-founder’s time saved
  • 60% ARPDAU uplift
Light Nguyen - YOMI Studio Co-founder Light Nguyen Co-founder at YOMI Studio

Combining Tenjin Ad Revenue Callbacks and ROAS campaigns has enabled us to spend less time on optimization but still scale campaigns at will, moving YOMI into an unprecedented phase of hyper-growth.

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How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin – A Tokyo Tsushin Case Study

Tokyo Tsushin partnered with TikTok and Tenjin to easily identify users who would trigger valuable in-app events such as purchase, subscribe, and level completion, while controlling costs.

  • 33% increase in Day 7 ROAS
  • 24% increase in Day 3 LTV
Kasuga Yachi Marketing Section Manager at Tokyo Tsushin Kasuga Yachi Marketing Section Manager at Tokyo Tsushin

Launching scalable SKAN campaigns is definitely a challenge. Thanks to the combination of TikTok and Tenjin, we were able to run goal-oriented SKAN campaigns at scale.

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Learn more about our Ad Monetization Suite

  • Frequently asked questions
    1. What’s the difference between the ad monetization suite and ad revenue aggregation / ad revenue attribution reporting?

      Our ad monetization suite helps you capture the result of your ad monetization efforts. This includes important metrics such as eCPM, eCPC, and Ad Revenue, that you need access to when you choose to monetize via showing ads in your app.

      Our ad revenue aggregation, alongside your cost aggregation, helps you understand how every dollar you spend contributes to the growth of your business. You can get started with ad spend and ad revenue reporting completely free of cost with Tenjin, without any limitations. No hidden cost, no SDK integration needed. Just sign up to our dashboard for free.

    2. What is aggregate-based LTV, and how can I use it?

      Tenjin’s aggregate-based LTV allows companies to bridge data gaps caused by user-level tracking limitations, and the shift to a more privacy-centric ecosystem. With this type of LTV calculation, companies can extrapolate revenue across all users (instead of using user-level data) and rely on more accurate data, which boosts their confidence in decision-making.

      Here’s an example of how our customer’s achieve success using aggregate-based LTV.

    3. How is LTV/ROAS calculated using the aggregate-based LTV method?

      Tenjin allocates ad revenue using the session counts from SDK to calculate LTV or ROAS. This total must be somehow distributed and assigned to each user’s source channel. We use the proportion of app sessions generated by the user (on that day, in that app) to estimate how much ad revenue to assign to each source channel.

      Check out our documentation for more details, with an included example here.

Combine our Ad monetization suite with other Tenjin Products

Ad monetization suite is just one of Tenjin’s tools. Level up your mobile app by pairing our Ad Monetization Suite with our other products.

 

LTV prediction

LTV Prediction

Tenjin’s LTV prediction provides reliable and actionable insights for publishers of all sizes that need to make quick optimization decisions with confidence and precision.

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Mobile Attribution

Mobile Attribution

Tenjin’s Mobile Attribution helps you to accurately identify and double down on the best users and advertising channels for your mobile app.

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ROI Dashboard

Tenjin’s user-friendly dashboard enables app developers of all sizes to identify the channels and users that are bringing the highest ROI at a glance.

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Book a demo

Click below to reach out, and one of our friendly specialists will be in touch soon – ready to answer any questions you have along the way.

  • mobile developers began self-publishing, thanks to Tenjin

  • ad spend processed

  • apps use the Tenjin SDK