If User Acquisition is your job, you’re feeling the pressure right now. Whether you’re a UA Manager, a Growth Marketer or a hardcore Data Analyst, if it’s your job to find and buy mobile users for your app, my guess is you’re having a hard time. Competition in the app world is off the charts. There was a time when all you needed to succeed was to create a great app and place it in the app store. Those days are gone. In 2011, Apple’s app store alone contained 500,000 apps. Within two years that had doubled. By 2016 it had doubled again to over 2,000,000. This is a trend we’re seeing in app stores around the globe. And that means higher prices to acquire new users. As the cost of acquiring new users sky rockets, it becomes more and more important to find a smart way to compete and stay in the game.
None of them expect to, but most apps fail. 17% generate no revenue.
18% make less than $100. 50% make less than $1,000 per month. According to one source, 86% of apps at any one time are Zombies. They stumble around the app stores, unloved, unlisted and unfindable. Whilst at the same time, a small number of app developers (623 to be precise) are winning, and winning big.
So, what is the common thread among the 623? They all use Growth Data Infrastructure. And the common thread amongst the laggers, losers and zombies? No Growth Data Infrastructure.
I know what you’re thinking. WTF is Growth Data Infrastructure? Let me explain… The marketing data you need to win is already out there. We’ve never had access to so much data to help us acquire new users. But the data is disorganized, overwhelming and hard to compare across channels.
Growth Data Infrastructure is the secret weapon of the 623. It helps turn marketing data into actionable decisions. Decisions that allow you to find and buy more profitable users than anyone else.
But building and maintaining infrastructure is expensive. On average, members of the 623 spend around $500,000 building their growth stack. With the top dogs coming in as high as $50,000,000. And that’s not counting the cost of taking their engineers away from making and maintaining a great app. Expensive or not, without the right tools it’s impossible to do your job. User acquisition should be about using your smarts to make competitive decisions. Not the daily grind of logging into 20 different channels, exporting data, and wrangling it into spreadsheets so you can compare performance. You’re exposing yourself to costly mistakes. The more manual work you have to do, the higher the risk of making a costly mistake and the less time you have for creative insight.
But now you have a choice. You don’t have to be a second class citizen in the app stores. We’ve built the data infrastructure you need and it’s affordable. With the Tenjin Platform you get your own Growth Data Infrastructure, a team of experts and a community to support you.
You can compete with the 623. With a level playing field, your app has a real shot at the title. You can focus on making creative user acquisition decisions, not grunt work. And your engineers can focus on making a killer app. And grow as a Marketing Scientist. If slicing and dicing data gets you excited, it’s a great time to be alive. We’re here to help you make the most of your smarts and your ambition. Data nerds unite, this is our time!
Think about that for a moment. There are over 2,000,000 apps in the app store. And just 623 developers are making all the money. It’s not an accident. It’s not luck. It’s not the illuminati.