The simplest way to own your growth data and mix it any way you like

Tenjin’s DataVault gives your team direct access to insights from your data – enabling them to play with that data without bothering the gatekeepers, engineers. Within seconds, your team is free to pull, slice/dice, and analyze your complete growth data.

We’re there for you to help you to manage your growth data

With Tenjin Platform you not only get your own Growth Data Infrastructure, but a team of experts and a community to support you.
Tenjin Support
Developer & Unlimited Plan
Plug and Play Infastructure
Plug & Play Infastructure

Tenjin supports over 100 channels out of the gate. You can add these channels via our Tenjin dashboard. Uniquely, if you run into problems with any of the ad networks, you just put our support on your email thread and we take it from there.

Customization
Customization

If we do not currently support a marketing channel and you want to test a new channel quickly, we allow you to do that via our custom channel feature.

Community and Training
Community & Training

Our private forums and frequent workshops give you access to detailed information to operate your growth data infrastructure.

Support Highlights in the Business Plan and beyond

Customization

We continuously add ad networks to Tenjin for our paying clients.

Community & Training

Our data warehouse isn’t just a tool, it comes with a community of professional Marketing Scientists who are sharing their strategies and growing together. We frequently listen to requests for schema changes. Additionally, we also help our clients with writing queries if needed. We also provide advice in helping you build out your growth infrastructure further.

Tenjin Premium Customer Support

Tenjin offers Premium Customer Support as an additional service to either our Free or Unlimited plans. This includes a dedicated Account Manager as well as priority, escalated support based on issue severity. Premium Support is a particular fit for advanced organisations which run multiple jobs on top of their growth data infrastructure and need to address critical incidents in their growth infrastructure instantly.

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Working with Tenjin has been a great experience, the platform is stable and they have been very quick and efficient when dealing with support requests. They continue to make their product even better while remaining innovative and cost effective.

Matt Saunders, Director User Acquisition at Zynga/NaturalMotion

The Tenjin SDK - Attribution, aggregation and analytics in one single development environment

The Tenjin SDK is one of the three options how you can run your growth data infrastructure. Tenjin works just as well with other tracking providers or our APIs.
The Tenjin SDK
Developer & Unlimited Plan

The Tenjin SDK includes attribution, aggregation and analytics in one single development environment. It is available for iOS, Android, Unity & Cordova and is free on the Starter Plan.

Purchase event
Purchase event

To understand user revenue and purchase behavior, developers can send transaction events to Tenjin.

Custom event integration
Custom event integration

The custom interactions with your app can be tied to level cost from each acquisition source that you use via Tenjin's SDK.

Deferred deeplink integration
Deferred deeplink integration

The Tenjin SDK supports the ability to direct users to a specific part of your app after a new attributed install via Tenjin's campaign tracking URLs.

You can read more about Tenjin's SDK on Github github.com/Ordinance
  • The SDK is a preferred choice for those who:
  • are indies early in their app or game development and on a tight budget
  • are interested to get easy data warehouse access to do many custom jobs on top of their growth data and are looking to get particularly clean data

User Acquisition & Ad Monetization Reporting API

Our APIs are one of the three options how you can run your growth data infrastructure. Tenjin works just as well with other tracking providers as well as our SDK that combines attribution, aggregation and analytics in one single development environment.
APIs
Developer & Unlimited Plan

User Acquisition API

Our User Acquisition API returns an aggregated list of campaign metrics per day and campaign.

example query result api

Standardized Ad Monetization Reporting API

Tenjin makes tracking ad monetization easier through its new standardized Ad Monetization Reporting API.

Developers used to build their own tools for tracking ad network performance – or worse, manually aggregate and track ad monetization data in a spreadsheet. Tenjin’s ad monetization API shortcuts either method. Every ad network an app developer integrates and monetizes with is aggregated into a simple schema.

Tenjin clients often pull ad monetization data from various ad network API from the Tenjin API to a data warehouse, like our DataVault, for further analysis. Marketers can use this ad monetization data to identify LTV that comes from ad monetization and adjust their ad spend for user acquisition. Or, better yet, API data can be used to change your mediation strategy, keeping the best value networks at the top of your waterfall.

example query result ad monetization api
You can learn more about our APIs here tenjin.io/dashboard/api_documentation
  • The APIs are preferred choice for those who:
  • Have already built much of their growth infrastructure internally
  • Use other 3rd party tracking providers
  • Prefer not use their valuable engineering resources on managing ad networks
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Working with Tenjin has been a great experience, the platform is stable and they have been very quick and efficient when dealing with support requests. They continue to make their product even better while remaining innovative and cost effective.

Matt Saunders, Director User Acquisition at Zynga/NaturalMotion

Bring your own growth stack

Tenjin is an extremely flexible marketing infrastructure. It can be many things to many people. We built our platform from the ground up so that it could easily be plugged into an app developer's marketing stack in a number of ways.
Bring your own growth stack
Developer & Unlimited Plan
own growth stack

Some developers already have one or more of the pieces in place that they need as part of their own growth infrastructure. That is quite understandable, and Tenjin can be just as valuable when you plug in our various tools on an a la carte basis. For example, here are a few of the ways that you can use the Tenjin platform in conjunction with other marketing and analytics tools already in use:

Bring your own tracking and attribution

Tenjin easily integrates with any of the major attribution providers, including adjust, AppsFlyer, Apsalar, Kochava and TUNE. If you use a 3rd party Attribution partner, Tenjin can tie your attributed users to their campaigns, post install behavior, LTV, and acquisition cost by utilizing the Attribution partner’s passthrough click parameters.

Bring your own analytics

Tenjin also easily integrates with most major analytics platforms – including DeltaDNA, Amplitude, Upsight or Mixpanel – in case you want to run analytics, remote A/B testing, performance tracking or crash tracking separately.

Bring your own deep linking

Many of our clients bring their own deep linking solution to Tenjin – especially Facebook deeplinks.

Bring your own mCRM provider

We allow you to send Tenjin data to just about any mobile CRM provider, such as Leanplum.

You can learn more technical background about our a la carte services in our forum.

  • Our a la carte services are preferred choice for those who:
  • Have already built much of their growth infrastructure internally
  • Use other 3rd party tracking providers
  • Are looking to decrease their internal resource challenges in operating their growth data infrastructure

Automation and Scripts

The daily grind of data wrangling is real. Our clients have a big focus to decrease their repetitive tasks as much as they can so they can do what they do best - using their smarts and creativity to find new insights that will put them ahead of the competition.
Automation and Scripts
Developer & Unlimited Plan
result of script

Above all, our software already automates the marketing infrastructure needed around capturing user source, cost, behavior, ad revenue lifetime value, and purchase lifetime value. This is all exposed and managed through our marketing analytics dashboard and our data warehouse product called DataVault. Here are a few of the additional ways that you can use the Tenjin in automation

Triggers/alerts

Configure custom alerts and trigger actions on any piece of marketing data to react when your metrics go above or below preset thresholds.

User Scoring & Personalization

Automation helps tailor the experience to the user, creating a unique and more inviting experience that’s relevant and will lead to conversion. An accomplished way to approach this is to do close-to-real-time scoring where the developer shares user-level data with their partner on an ongoing basis and gets this user-level data back with scores. We empower this use case with DataVault.

Automated budget allocation

We work with ad networks such as TapHeaven that provides a type automation on top of the customer’s data in DataVault and the results are really promising. TapHeaven’s A.I. is effectively a data scientist and user acquisition manager rolled into one.

AI-driven automation

We work with third party companies that offer AI-driven automated reporting as well as campaign management.

Scripts

We offer scripts to pull data from our APIs as well as DataVault.

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Working with Tenjin has been a great experience, the platform is stable and they have been very quick and efficient when dealing with support requests. They continue to make their product even better while remaining innovative and cost effective.

Matt Saunders, Director User Acquisition at Zynga/NaturalMotion

Connecting DataVault to your own infrastructure

Tenjin loves to connect - particularly with the rest of your AWS infrastructure
Connecting DataVault
Developer & Unlimited Plan
tenjin schema

Our infrastructure loves your infrastructure. Maybe you’ve already built some infrastructure?
That’s cool because Tenjin loves to connect. Here’s a couple of ways we see frequently.

DataVault

Essentially, our own DataVault is a user-level data warehouse on top of
Amazon Redshift that ties growth data through a schema.

Tying data together

With the Tenjin platform you can tie your campaign data, user-level data and your in-house data, for example your user tables in AWS, together. Giving you a Deity-like overview of your entire marketing effort.

Plays nice with Facebook and Google

With Tenjin, you can run Facebook or Google data through their respective APIs, and then run all other growth data through Tenjin